JHSF Participações

Avenida Magalhães de Castro, 4.800, 27º andar da Continental Tower, Cidade Jardim, São Paulo, SP, 05502-001, Brasil

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About JHSF Participações

Summary

JHSF Participações is a Brazilian real estate holding company, founded in 1972 in São Paulo by Fábio and José Roberto Auriemo. Initially focused on construction and real estate development, the company split in 1990, with JHSF Participações concentrating on high-income real estate, shopping malls, airports, and hotels. It was the first company in Brazil to focus on recurrent income assets. The company went public in 2007 and began trading on the stock exchange.

Over the years, JHSF expanded its portfolio significantly. It developed the Shopping Metrô Santa Cruz in São Paulo, the first Brazilian shopping mall connected to a subway station, and acquired a majority stake in the Fasano Group’s hotels. In 2014, JHSF opened Catarina Fashion Outlet and the São Paulo Catarina Executive Airport, marking a key moment in Brazil’s luxury market.

JHSF’s business includes real estate developments such as the Cidade Jardim complex in São Paulo, Fasano hotels, and luxury retail projects like Shops Jardins. The company also operates the São Paulo Catarina Executive International Airport, the first private airport for executive aviation in Brazil. Additionally, JHSF has expanded internationally, with developments in the US and Uruguay, including 815 on Fifth Avenue in New York and the Las Piedras condominium in Punta del Este.

In 2023, JHSF had a market value of R$2.7 billion. The company is led by José Auriemo Neto as Executive Chairman and has expanded its reach with diverse business units, including real estate, shopping centres, hospitality, and fashion retail. JHSF’s innovative approach to high-end development and luxury services continues to position it as a leader in the real estate sector.

History

JHSF Participações was founded in 1972 in São Paulo, Brazil, by brothers Fábio and José Roberto Auriemo, alongside two other partners. Initially, the company focused on construction and real estate development, establishing itself in the Brazilian market. In 1990, the company split into two separate entities, with Fábio Auriemo leading JHSF Participações, which continued its real estate operations, while José Roberto Auriemo led the other company, JHSJ.

In the early 2000s, JHSF expanded its business into the shopping centre sector. In 2001, the company developed the Shopping Metrô Santa Cruz in São Paulo, which was the first mall in Brazil to be connected to a subway station. Around the same time, JHSF became the majority shareholder of the Fasano Group, marking the beginning of its involvement in the hospitality industry.

In 2007, JHSF went public through an initial public offering (IPO) and began trading on the São Paulo Stock Exchange. Later that year, the company launched the Fazenda Boa Vista development, a summer residential condominium in Porto Feliz, São Paulo, spanning 12 million square meters.

JHSF sold its stake in the Shopping Metrô Santa Cruz in 2010 to BR Malls, and by 2016, the Hemisfério Sul Investimentos Group acquired the Shopping Metrô Tucuruvi. In 2014, JHSF introduced Catarina Fashion Outlet, Brazil’s first outlet in the luxury market, which was part of a larger project including São Paulo Catarina Executive Airport, the first private airport for executive aviation in Brazil. That same year, Eduardo Camara became the CEO, and José Auriemo Neto was appointed chairman of the board.

In 2017, JHSF had developed over 6 million square meters of real estate projects. The company launched its Cidade Jardim complex in 2006, which included the Shopping Cidade Jardim, residential towers in the Parque Cidade Jardim, and the Cidade Jardim Corporate Center. JHSF expanded the Catarina Fashion Outlet in 2018, making it the largest outlet of its kind in Brazil.

In December 2019, JHSF opened the São Paulo Catarina Executive Airport, which was built on a 5.2 million square meter site and was capable of handling up to 200,000 landings and takeoffs per year. This project was part of the Catarina Integrated Urban Development, which also included Shopping Catarina Fashion Outlet and the Catarina Corporate Center. In the same year, JHSF also launched the Fasano Cidade Jardim, a mixed-use development featuring residential units, a hotel, and a club.

In 2019, the company also introduced Boa Vista Village, an expansion of the Boa Vista Complex, which featured the first PerfectSwell wave pool in Latin America. JHSF’s Shops Jardins project, a luxury mall integrated with the Fasano Hotel, opened in São Paulo in 2020. This included international brands like Isabel Marant and Balmain.

By 2021, JHSF had received approval to operate international flights from its executive airport. Additionally, it launched the third development within the Boa Vista Complex, Boa Vista Estates. That year, the company acquired a 67% stake in Usina São Paulo, a major environmental de-pollution project for São Paulo’s Pinheiros River.

In 2023, JHSF launched Boa Vista Village in Porto Feliz, which included luxury residences, a surf lodge, a surf pool with beach access, and other high-end amenities. Internationally, JHSF continued its expansion, with notable developments in the United States and Uruguay. The company’s real estate portfolio includes 815 on Fifth Avenue in New York and the Las Piedras residential condominium in Punta del Este, Uruguay. In 2021, JHSF opened Fasano Fifth Avenue in New York City, which was later named one of the best hotels in New York by Vogue America in 2022. Additionally, in 2022, the company acquired an art deco building in Miami Beach and plans to open Fasano Miami in 2024.

Today, JHSF operates a diverse range of businesses, including real estate development, shopping malls, fashion retail, hospitality, and airports. With a market value of approximately R$2.7 billion in 2023, JHSF remains a leader in Brazil’s luxury real estate sector and continues to expand its international presence.

Portfolio

JHSF Participações is a Brazilian real estate holding company founded in 1972 by Fábio and José Roberto Auriemo in São Paulo. Initially focused on construction and real estate development, the company split in 1990, with Fábio Auriemo leading JHSF Participações, which continued its real estate operations, while José Roberto Auriemo led the other company, JHSJ.

Leadership Team

José Auriemo Neto | Executive Chairman
Augusto Martins | Chief Executive Officer

References

JHSF | JHSF Participações
JHSF Participações | Wikipedia
JHSF3.SA – | Stock Price & Latest News | Reuters
JHSF | The World Economic Forum
JHSF Participações S.A. (JHSF3.SA) Stock Price, News | Yahoo Finance
JHSF Participacoes SA – Company Profile and News | Bloomberg
JHSF Participacoes SA, JHSF3:SAO summary – Markets data | Financial Times
JHSF Participações S.A. Stock (JHSF3) – Quote Sao Paulo | Market Screener
JHSF Participacoes SA – Stock Price, Quote and News | CNBC
JHSF Participacoes S/A Ord Company & People | JHSF3 | Barron’s
JHSF Participações S.A. (JHSF3.SA) Company Profile | Yahoo Finance
JHSF Participacoes 2025 Company Profile | PitchBook

Avenida Magalhães de Castro, 4.800, 27º andar da Continental Tower, Cidade Jardim, São Paulo, SP, 05502-001, Brasil

Website https://jhsf.com.br/en/

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